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On page SEO and Off page SEO

On Page SEO and Off Page SEO

On page SEO and Off page SEO

SEO (search engine optimization) represents an essential basis for running a website, and it is also a very important investment for its future.

Website optimization is the set of many individual processes with a view to facilitate search engines performance so that they can get the customer’s website seen with higher priority.

Through optimization, increased traffic through conditional organic searches is achieved.

 

The difference between On Page SEO and Off Page SEO

SEO is divided into:

  • On Page SEO, which is any action taken or policy adopted that involves the optimization of the internal web presence.
  • Off Page SEO, which is any action taken or policy adopted that involves the optimization of the external web presence.

Listed below are most of the actions concerning optimizations of both the internal and external web presence.

 

On-Page SEO 

Unique Content

Content that has been duplicated does not qualify as unique. Developing material that does not merely repeat what others have already written is what truly qualifies something as unique. What you should really aim for is to publish information that has never been mentioned before.

This can be in the form of:

  • An original piece of advice or strategy
  • Unique design and layout
  • A case study that has not been examined before
  • A more simplified step-by-step guide

 

Google Tools Setup

A tool such as Google Analytics can really help when it comes to SEO. It is one of the best ways to get a clear understanding of how people surfing the web find and use your website. Below are some features of this powerful tool.

  • Gives you insight into the amount of traffic you receive from Google.
  • Discover the pages on your website that generate the highest amount of traffic.
  • It generates a report of all the sites and search engines that send traffic to your website.
  • It gives you a picture of your page views, the time people spend on the site and your average bounce rate.

In order to maximize the benefits of this Google tool, connect it with the Google Search Console. Doing this will grant you access to powerful SEO information from within your Google Analytics Account.

 

Keyword Selection

Links are extremely important, without a doubt. Another significant member of the on-page SEO family that is often overlooked is keyword selection. Keywords are considered to be the foundation for your content promotion. The appropriate use of related keywords accounts for 7.5% of on-page SEO. Primary keywords are responsible for 40% of on-page SEO.

 

Proper keyword selection is important, but they must be used strategically. If you are interested in getting significant organic traffic then use thematic keywords. These are keywords that relate to a particular subject. People often just gather popular keywords and throw them in. This is done to pull traffic from all over the web. This is not the most effective. By narrowing your focus and tailoring your keywords to a particular subject, you will attract and keep more relevant traffic.

 

Keyword Placement

We have established the importance of using keywords. In addition to that understanding, we must grasp the importance of proper keyword placement. After identifying your keywords, you need to strategically place them throughout your website content. This will help search engines index your site for those relevant keywords.

Done right, a proper keyword placement strategy will help you rank better in search engine results pages (SERPs). Choosing the most fitting keywords and placing them in strategic places is critical to achieving SEO. Doing this will improve the number of people coming to your site via search queries. Bear in mind that while keyword placement can help get people to your side, it is the quality of your content that will keep them.

Here are some tips on where to place your keywords:

  • Use keywords in title tags.
  • Use keywords in your heading tags.
  • Include keywords and synonyms of your keywords in the body of your content.

 

Images

The correct use of images is very important for the content of a website.

 

Improving images is very important for SEO. Most websites’ Google visibility is made difficult because of incorrect use and non-optimization of their images.

 

  • Incorrect use of images removes Google’s algorithms from a website.
  • Non-optimization of images slows the website’s loading speed and usually makes visitors stay away while there is very little probability of a better ranking (position) in search engines.

 

ALT Tags

An “alt attribute” or “alt description” is an HTML attribute that is applied to the tags of images. They provide a text alternative for search engines to pick up.

While robots and search engines cannot process images, images do play a critical role in the aesthetics and appearance of a website. Alt attributes resolve this by making it possible to attach text to images. This gives search engines the ability to interpret these images. When this is in place, the Googlebot and other search engines will pick up your photos and this will have a positive impact on the ranking of the website. Alt tags are also beneficial to visitors of your webpage who are using a browser that is unable to process photos.

Here are some tips for using alt tags:

  • The images you use for your product should be optimized for the speed of your website.
  • The same strategic keyword you use for the webpage should be used for the image.
  •  Keep the text short. The shorter the text is the more likely it will be indexed by Google.
  • Avoid keyword stuffing when determining alt tags.

 

Title Tags

An HTML element that specifies the title of a web page is called a title tag. These are shown on search engine results pages as a clickable headline for a query result. These are important for SEO. Title tags are meant to be brief and strategic descriptions of what is to be found on a page.

Be sure to write title tags that can connect with people emotionally. Avoid using words that are typically used in clickbait titles. Google usually displays only the first 50-60 characters of your title tag. Keep this in mind when constructing your title tag. If you use less than 60 characters, you will increase the possibility of your entire tag being displayed.

 

Header Tags (H1)

A Header Tag is a miniature version of a title tag. Google themselves have shared that it helps them to interpret the structure of a webpage. More technically, these tags are HTML elements that are used to identify heading and subheadings within the content from the remaining text. Header tags are not the most important thing when it comes to the ranking of your site, but they do serve an important role.

Here’s how they indirectly affect your page’s ranking:

  • They make your content easier to read.
  • They provide keyword-laced content for Google.

 

Internal Links

This is a big deal for search engine optimization (SEO). This is helpful if you want to guide traffic from your high-ranking pages to other pages with little traffic. Be sure to use keyword laced anchor texts to make this more effective. After you have identified the page you would like to boost, identify the page with the highest authority using a tool such as Google Analytics. When you have discovered the high authority page, begin to add internal links to the page you want to strengthen.

 

W3C

Wide Web Consortium or W3C is an organization that develops code standards for the World Wide Web. The validation process checks the HTML code for proper mark-up. This process ensures that the pages of a website are correctly developed with compliance with Web standards. Websites that follow these standards have a greater chance of being accessible by different browsers and operating systems. Ultimately, this is good for SEO as websites that are not done according to accepted standards sometimes return as an error. This will lower your ranking.

 

Meta Descriptions

From the inception of SEO, meta descriptions have served as a critical point of optimization. Meta descriptions or meta tags provide information on what a web page is about. These are often shown in the SERPs below the title of a page. Meta descriptions are commonly understood to have an indirect impact on SEO.

Here are the benefits of optimizing meta tags:

  • It improves your Click-through rate (CTR)
  • It leads your potential viewers to assume that your page is of a high quality

 

Loading Speed. Site speed.

Some people confuse minimizing the website’s loading speed with optimization. Loading speed is not optimization. It is one of the most important features to achieve maximum optimization of a website. There are several «tools» measuring the website’s loading speed such as www.gtmetrix.com or https://developers.google.com/speed/pagespeed/insights/ or https://tools.pingdom.com/ but Google’s true measurement strategy combines many tools, and only top web developers possess knowledge of it. A very good Server contributes significantly to the desired (optimal) speed of the website. Image compression and removing unnecessary code are some of the various actions that achieve the optimization of the website’s loading speed.

Off-Page SEO

Off-Page SEO refers to actions that are taken outside of one’s primary website in an effort to enhance the ranking of the website or page with regards to search engines. This is often identified with what is commonly called “link building”. It is not accurate to do this because off-page SEO is much broader than link building. There are many activities within the world of off-page search engine optimization that does not produce a standard link. For example, an effective off-page SEO strategy is to submit a guest blog post on another person’s blog or website. This does not result in the production of a link.  Let us take a closer look at some of the effective activities of off-site SEO.

 

Social Media

Activity on Social Media is considered by Google when ranking a page. This is called social signals. In order to get Google to favour you and rank you well, you need to maintain strong engagement with your audience on social media. This is especially so when mentions of your brand can be reckoned as links.

The popular social media websites of our day are Facebook, Twitter, and Instagram. They have enjoyed great success and this success has greatly increased in recent years. What makes them so powerful is that these platforms know how to engage people. They also provide users with means to be inspired while connecting with friends and the rest of the world. Many digital marketers and major brands have noticed the opportunity this present to them for brand and product/service promotion.

The commodities of social media are likes and shares. These are what grows your business and helps it to grow in popularity. Every time you share impactful content on your social media platforms, you have the opportunity to win subscribers, followers and business leads.

 

Video

With the latest update of Google Penguin and Panda algorithms, many SEO specialists have come to understand that the ranking of a site is not just about developing a multitude of links. It is largely about creating high-quality content that will attract links naturally over a period of time.

One type of content that is still overlooked in the realm of off-page SEO is video. Nowadays, a greater number of brands are using video content in their digital marketing campaign, but still, most do not see it as a critical aspect of SEO. They usually select strategies such as images, written content and infographics over video.

Video can be a serious secret weapon among your SEO artillery if used correctly. It can be a major contribution to increasing your ranking with Google. The goals of your video content should be to build links or generate social shares and to increase conversions.

 

Press Release Submission

What is press release submission? This is where you write about an event, product or services of a company and seek to publish it via a press release website. This is one of the off-page SEO techniques that help to bring awareness to your events, products or services. This, in turn, improves the SEO of your website. One should bear in mind that their press release should be keyword optimized and solid so as to awaken interest in readers.

Some benefits of press release submission are:

  • It improves the popularity of your link.
  • It drives traffic to your website.
  • It increases sales.
  • It is cost-effective.
  • Increases online recognition.

 

Search Engine Submission

Search Engine Submission is defined as the practice of supplying URLs to search engines to make them aware of a website or webpage. At times, search engines will request additional information such as contact details.

There are policies surrounding the submission of URLs to search engines that must be understood. There are some search engines that will prompt you to supply a main URL because they will crawl the rest of the site on their own. There are others that will want you to submit all the individual pages. The frequency of search engine submissions also varies across search engines. Some try to slow bulk submissions in an effort to reduce spam.

The submission of webpage URLs can be done manually, or the process can be automated. When you are manually submitting the URLs, you will have to access the forms and fill out each field individually. When you opt to do automatic submission, you will fill out the information only once. You can then use a software/program to make the remaining submissions to many search engines.

Do not mix up search engine submission with search engine optimization. The simple act of submitting URLs does not necessarily optimize a page in question but gives an optimized page a better chance to shine and help increase the rankings of the website.

 

RSS Feed Submission

Staying in the know with all that is happening on the internet takes a lot of work. One way to achieve this is by manually surfing websites and checking for relevant articles. It is obvious how much time this will take. Do not get discouraged, there is an easy way to do this. RSS feeds are the solution for this. RSS means Really Simple Syndication. It is a standardized system designed to strategically distribute content to users and to online publishers.

In simpler terms, RSS can be set up to deliver topics that you want to see daily in your very own news feed. It will only present things that you are interested in.

Some question whether RSS feeds are good for SEO. Webmaster trends analyst, John Mueller was asked this question in 2015. He gave a detailed explanation that it does not directly impact SEO. However, he established that RSS feeds assist Google crawlers index your pages much faster.

You can definitely benefit from RSS as it can provide you with reoccurring visits. The engagement that this will ensure will help to boost your website’s ranking. The stats will be clear to you on your Google Analytics page.

 

Directory Submission

This is defined as the act of submitting your website URL along with details on the web in a directory within a particular category. This helps to enhance your link building. It is an off-page practice that optimizes your website in terms of search engines. When you place your site in these directories, your website is also submitted to other websites. These directories provide you with multiple categories to select from. For example, if you have a website that is focused on Finance, then you will submit your site under Finance. This will result in you getting backlinks from them. These digital directories are similar in essence to phone directories which have a list of websites in the individual categories.

Directory Submission has three types. These are:

  • Paid or Featured Web Listing: In this type, those who own the Directories site charge others a fee for the submission. Your link will be approved in a specified period of time. This is usually within 24 hours.. This package is sometimes offered yearly or indefinitely.
  • Free or Regular Web Listing: There are Directories owners that provide them free of cost. The main drawback with this is that there is no guarantee of the websites getting approved. There are usually uncertainties about how long it will take you to get approved.
  • Reciprocal Regular Web Listing: Reciprocal links must be submitted to your site When this is done, the administrator of the Directory will grant approval to your link.

Directory submission is among the most basic of off-page optimization. It helps to optimize and rank your website. It increases traffic on your website and, without a doubt, helps you in getting high-quality backlinks. Directory submission is particularly useful for new bloggers. Using this method will produce notable growth in the rankings of your website and blog.

 

Footer Links

In the world of search engine optimization, when footer links are mentioned, people are typically talking about sitewide links. These are also called boilerplate. They are links that are included on every page of a website. They most frequently appear in places like footers and in the blogroll. The use of sitewide links or footer links can result in up to thousands of links being generated from a single website. People who managed to get sitewide links from a great number of websites have noticed that their SERP rankings have surged. A popular and effective backlink strategy is to release free WordPress tools with sitewide footer links attached.

 

Forum Posting

A forum is a platform where people go to have conversations on a specific topic. Forum posting is then the act of sharing content in an online forum that becomes available to all its users. Typically, in order to make forum submissions or comments, you need to create a unique account. To maintain a level of engagement, be sure to stay active when you have joined a forum and create relationships with others on the platform. This will attract more likes and bring more attention to your posts.

When making forum posts, there are some websites that do not facilitate backlinks but there are some that will give instant backlinks. The issue is that sometimes websites do not accommodate the posting of links within original posts or comments. A way to overcome this is by using the code [URL=”http://domainname.com/”]Anchor text here[/URL]. This will give you the chance to hyperlink your keyword to gain a backlink.

Importance of Forum Posting:

– It assists you in generating great Backlinks.

– Forum websites usually get crawled quickly.

– Gives direct access to targeted traffic.

 

Here are some great strategies for forum submission:

  1. Avoid spamming by reposting the same comment on every post you find. Try to be unique. Spamming is discouraged by Google and will result in you being booted from the forum.
  2. Do not give surface solutions to forum discussion questions. Go beyond and provide substantial solutions.
  3. Start conversations yourself by asking questions.
  4. Remain active on the forum and answer as many questions as you can.

Article Submission

This refers to the process by which you compose an article and distribute it on a third-party website. This is another powerful off-page SEO technique. To maximize the SEO potential of this method, you must compose articles that are in line with your business and submit them to the relevant popular article submission directories.

The strategic benefit of using the article submission technique is to attract a greater number of visitors and links to your website in a cost-effective manner. Without a doubt, it is critical that you make these articles very relevant to your business and target.

Here are is a list of the great benefits of article submission:

  • It improves your digital visibility.
  • It is a free marketing technique.
  • It drives more traffic to your website.
  • It creates new customers.
  • It gives your company more exposure and reach.
  • It helps you in building quality links for your website.
  • It increases your credibility.

 

Profile Posting

Here we will look at strategies to optimize your posting on your social media profiles. These recommendations work for Facebook, Twitter, YouTube, Pinterest, LinkedIn, Instagram and many other social media websites.

Follow the following tips to enhance your profile posting:

  • Pay attention to your branding. Ensure that you include high-quality branded graphics/images where applicable.
  • Use updates to keep people abreast of your mission. Remember that visitors may stop by from time to time. Inactivity will lead them to believe that you have abandoned your profile. Try to avoid the next extreme as well. Do not post so frequently that followers feel overwhelmed.
  • Ensure that your profile is completely set up. Use all the opportunities of the social media platform to promote your brand and share your message. Fill out all applicable fields with the relevant information. This information will help search engines pick up your page(s).

 

Blog

As you would have picked up by now, SEO is a big deal. When you optimize your web page for search engines, they will become more visible for people searching for things that are similar to the content or product that you supply. Using a blog and writing blog posts is a powerful way of increasing the ranking of your website. Here are some tips for optimizing your blog posts.

Blog SEO Tips:

  • Utilize about 2 long-tail keywords that are relevant to your target traffic
  • Distribute 1 or 2 keywords in strategic points of your post
  • Ensure that your blog can be easily read from a smartphone
  • Do not ignore meta description and make use of the full space
  • Apply alt tags to your images
  • Do not make your posts too similar
  • Optimize your blog URL
  • Include links to other parts of your blog or website
  • Constantly update and improve older content

 

Site Map

This is a file on your website that lists the various pages of your website. This comes in handy for search engines. They use it to index and interpret the architecture of your website. It also makes the site much more user friendly for your visitors and loyal subscribers.

If you are serious about search engine optimization (SEO), you will ensure that your website has a sitemap. Search engines use XML and the Sitemaps can include metadata. This will most definitely help to drive up your rank with search engines.

If you fail to use a sitemap, search engines will have to depend on your site architecture to inspect the site. This means that if your website is not properly linked, search engines will run into trouble analyzing your website. Inevitably, this will negatively impact your ranking with search engines.

 

Backlinks

These are also known as inbound links. They are a type of off-page SEO where you can earn links from third-party websites that will ultimately direct readers to your website.

Be aware of the fact that backlinks are not the same as outbound links and internal links.

Outbound links are links that link from your website to another person’s website.

An internal link is a link that guides people from one point on your website to another point on the same website. These three different types of link can bring incredible SEO benefits to your page.

There are two great things that strategic backlinks can do for your website. These must not be taken lightly. They are as follows:

  • Backlinks can drive more traffic to your website or blog. When somebody posts a backlink to your website on their site or blog, it will be visible to their readers. If they have authority and strong engagement, it is highly likely that readers might click on it. This will bring a great benefit to you as you will be enjoying referral traffic.
  • Backlinks help you rank higher in search engines. These inbound links communicate to search engines that your website has strong engagement and authority on a particular topic. This means that the more backlinks you get from websites with great traffic and popularity the greater the rank you will have within search engines.

Be reminded that a good inbound link or backlink comes from a website that has authority. It should also be a website that uses what is called natural anchor text. An anchor text is defined as a text that is hyperlinked. Note well that Google can interpret the context of a link. This means you don’t have to be worried about utilizing the standard “learn more” or “click here” anchor texts.

 

Conclusion:

The maximum optimization of the website that Google requires should only be achieved by some web developers throughout the world.

Maximum optimization is usually carried out only through binding contracts.

Most SEO and optimization experts try to steal the code from pioneering web developers.

The various SEO Scores help beginners with the optimization but the whole truth about Google’s requirements regarding maximum optimization is very different.

A mediocre web developer can easily mislead the owner of a website with the speed  or optimization-based support tools.

The “misleading” recipe seems to be the same in most countries.

In the name of website optimization and SEO, 99% of businesses have been forced to buy it at inflated prices by crooks that almost always use the same methods.

Nice words that promise “magic techniques” and articles that conquer the front page in search engines. The bait advertising is the case studies! With them the prey is struck, since he cannot control them, let alone verify them.

Banks, government agencies and large corporations, in the absence of any awareness of the subject, ignore the importance of optimization since they are ridiculed only in the eyes of top web developers, and their visitors do not know what they see so that they can assess the level of these websites. They sit back and do nothing; they just rely on their large advertising investments and create SEO without the need for optimization.

Large companies promise optimized website development and e-shop services at the lowest possible market cost. These developments activate the so-called «Google’s blindness» that keeps these constructions permanently invisible from its machines.

 

 

2 Comments
  • Sinead
    May 22, 2020 at 2:31 am

    Thank you so much for this hugely informative article! I have learnt so much about on page and off page SEO from one short read. I will definitely be applying this advice to my own page.

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