Top

SEO and Advertising Friends or enemies?

SEO and Advertising Friends or enemies

SEO and Advertising Friends or enemies?

Are these two interconnected or interdependent concepts? Opinions differ. Therefore, let us look at several different approaches to the aforementioned question:

– Some believe that SEO does not need advertising.

– Others, that advertising does not need SEO.

– There are those who believe that SEO without advertising cannot thrive.

– And those who claim that advertising without SEO almost always fails.

 

SEO vs Advertising

SEO (Search Engine Optimization)

This is the correct way to register a website with search engines, and the proper classification of its content in line with Google’s rules on how to present each website and its content fairly to the public.

Advertising

This is the process of promoting a product or service to consumers. Using a number of different techniques, advertising aims to interest the public in taking specific actions. Advertising can also be defined as an activity that helps entrepreneurs engage with consumers.

 

What is their purpose?

SEO’s purpose

SEO’s purpose is to effectively increase a website’s traffic without the use of ads. By “effectively”, we mean that in any user search, search engines should provide the most relevant result in a fair and objective manner in order to make the information useful and satisfy the user.

The purpose of advertising

The purpose of advertising is to attract consumers through various methods and techniques and influence them to serve the advertiser’s goals such as awareness, engagement or conversions

 

What are their results?

SEO’s results

Are naturally slow but steady. Most website owners do not have the patience needed to wait for results and thus are quickly disappointed. Increasing website traffic can take many months, even years. Yet, once SEO starts to kick in, organic traffic will steadily increase without the need to spend money on advertising.

Advertising

Has immediate results. It can generate huge reach and attract millions of consumers in one day.

Positive aspects

SEO generates traffic and therefore over time awareness as well.

Advertising generates awareness but not necessarily website traffic.

 

When they are successful?

For businesses, SEO is successful when it generates sales without the use of ads.

Advertising is successful only when it generates awareness or sales leads, or even a combination of the two.

 

Can one affect the other?

A successful advertising campaign combined with the wrong or bad SEO practicescan have disastrous consequences, such as driving potential customers away. An advertising campaign, for example, can attract a large audience but lead it to a very bad website (not optimized), or to a website with bad content.

Successful SEO combined with bad advertising creates the conditions for redesigning the advertising campaign. SEO is therefore not affected by an ineffective advertising campaign. The website’s traffic numbers continue to increase.

Real examples

Having conducted many experiments and worked hard to succeed over the years as bloggers, we will share some examples to help you understand more about SEO and advertising:

1st Example

A while ago we published a worldwide unique personality dissertation on a website’s blog, without advertising of any kind. For about a year, the search engines had it “buried” on the web, sending almost no traffic to the dissertation even though the personality’s name exceeded 3,000,000 hits on Google per month. It was the largest dissertation in the world for that particular personality, counting almost 22,000 words. Then, suddenly one day, organic traffic started flowing in and the dissertation now attracts 200 people daily searching for that particular personality. This resulted in $800–1200 profit per day, while other website owners who make a profit out of that personality are paying $4–6 per ad click. All this only cost $2,000 for the creation of the dissertation, and a lot of patience for a year.

2nd Example

In another example, we created several posts, one of which managed to reach more than 1,000,000 impressions on social media, without spending a cent. These impressions led to a significant boost in traffic – a few thousand visitors. That is to say, we increased awareness and traffic without ads and without SEO. However, that website does not receive 20 organic searches a day, because it is not optimized. While that website’s social media platforms have over 150,000 followers, there is no organic or direct traffic whatsoever. This effort lasted about 2 years.

Conclusions

All in all, it is very hard to find someone who knows SEO, since the level of expertise in many countries is limited to writing an article with keywords or maximizing site optimization to generate high traffic. And all that when few people really understand Google’s 200+ algorithms or have essential web development knowledge. As a result, most website owners fall prey to alleged SEO experts without seeing results in the end. When it comes to advertising, it is hard to find someone who has even basic knowledge, since the level of expertise is limited to the creation of a banner and its blunt promotion to a supposedly “targeted” audience. Likes, hearts and shares boost awareness but won’t help increase website traffic or sales: a common example of a failed promotion.

 

In conclusion, it is widely known that not only is it large corporations being exploited due to ignorance of the subject and field, but small- and medium-sized entrepreneurs as well, who needlessly waste money.

One cannot learn SEO just by watching Backlinko’s and Neil Patel’s videos on YouTube.

One cannot learn advertising just by knowing how platforms like Google Ads and Business Manager work.

Before you press the advertising button, consider:

Does SEO need advertising?

Does advertising need SEO?

The decision is yours to make.

32 Comments
  • George Luis
    March 21, 2020 at 11:56 pm

    Great content and thanks for the awesome information, pls I need to know if this site have experts who can help on my fashion website SEO ranking. Thanks

  • Smith Rose
    March 22, 2020 at 12:25 am

    Its so unfortunate I have wasted a lot of resources on SEO courses without any result. I have seen a lot of great positive result through the application of the information on this site.

  • Lucy Nelson
    March 28, 2020 at 8:45 am

    Thanks for such an informative piece. I always assumed that an effective ad campaign was all I needed to boost my sales, but now I realise it’s pointless if not backed up by SEO.

  • Kimberley Falk
    March 30, 2020 at 3:23 am

    Thanks for this article! The real examples are definitely useful to ensuring readers truly understand the concepts!

  • Joyce Williams
    April 12, 2020 at 11:13 pm

    I never thought of advertising from the SEO perspective. Thank you for broadening my knowledge on the subject. Great information! I will be back for more. 😉

  • Jeremiah Hunter
    April 12, 2020 at 11:25 pm

    “One cannot learn SEO just by watching Backlinko’s and Neil Patel’s videos on YouTube” That’s funny but true. I will apply the knowledge I have gained here for my products. I will come back and let you know how it goes. Thank you. 🙂

  • John Mathews
    April 12, 2020 at 11:33 pm

    I didn’t fully understand the purpose for SEO and advertising until now. That is just but one of the things that I’ve learnt from this blog post. Thank you for sharing.

  • Joseph
    April 13, 2020 at 2:01 am

    This is not my first and definitely won’t be my last blog post to read. You always post relevant information that is practical and not just for the sake of writing. Keep up the good work. 🙂 🙂

  • Gladys
    April 13, 2020 at 2:07 am

    I will for sure be one of your subscriber to your upcoming posts. I have learnt so much within a short period of time going through this post. You have created great content. Kudos!

  • Stephanie Miller
    April 13, 2020 at 2:15 am

    I find it both informative and poetic to learn that SEO and advertising are this much related. You have consumed a lot of time to create this content and I commend you Golden Boys. Every detail here is precious just like gold. 😉

  • Alex Wilder
    April 14, 2020 at 1:57 pm

    The examples you have provided have made everything that you have explained in the post easier.

  • Philip
    April 14, 2020 at 2:04 pm

    I now have the knowledge on how to go about both Ads and SEO content. I was never bothered to think of them the way I do now that I have read this post.

  • Harrison Kan
    April 14, 2020 at 2:11 pm

    Many blogger have written about both topics but not the way you have Golden Boys. I hope you will keep publishing such beneficial posts.

  • Edwin
    April 14, 2020 at 2:14 pm

    My website is about health and fitness content but the information that I’m going through the Golden Boys website is helpful to the growth of my brand. Thank you for the content.

  • Jane Rose
    April 14, 2020 at 2:19 pm

    I was looking for an article that would summarize everything about SEO and advertizing and Golden Boys did just that. I’m glad I came across your website.

  • Eunice Peters
    April 14, 2020 at 2:22 pm

    I don’t think there would be a better title that would suit this article. The title is catchy and the content reflects it. Keep up the good work!

Post a Comment

Comment moderation is enabled. Your comment may take some time to appear.