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Advertising is science. It is constantly being researched by academics and companies. For those involved in advertising, its definition is as specific as the definition of personality is for sociologists and psychologists. Thus, advertising is not easily defined. That is because the way the human brain...

What is SEO research? What is market research? Online market research is the most important step for improving SEO. Without research, it is impossible to create proper content for each and every website. Even with the maximum on-page and off-page website optimization, content marketing cannot survive....

You might be asking yourself, “What exactly is SEO?” Or perhaps you’ve stumbled upon this article because you’ve already accomplished a lot – or at least more than you realize. If you have come across it by accident, you still have a long way ahead of...