The Foundations of SEO: Web Development and Web Hosting
2020 has already become a decade to remember. As more people across the globe migrate to a work-from-home setting, it’s proven to be more essential than ever to optimize your business’ web development. You can do that with search engine optimization (SEO) as well as other online marketing techniques to ensure you effectively reach your audience.
In fact, web optimization is the foundation of SEO. Yet it is often overlooked through the optimization process even by server administrators and web development companies. This means your business will never fully reach its potential, and you’ll continue to hinder your success in the process. Through proper optimization right from the concrete foundation of your web development and web hosting, you ensure the success of future backlinks, customer engagement, brand trust, and, of course, visibility on SERPs.
Before development or hosting come into play, your server setup determines exactly how your users will connect to you. There are many types of setups that you can choose from, each with their own advantages for SEO. Although an entire article or book is needed to truly deliver an accurate portrayal, you’re deciding between:
- An all-in-one server (where your database, application, and web server are all on one single server)
- Separate database servers (which protects your data more securely, especially if you’re on a public internet connection)
How can server setup affect SEO?
As the first step in web development, your server setup can directly contribute to SEO much more than content and design. Regardless of whether you built your website alone or through a design platform, last year or yesterday, you can solve many issues by incorporating the following circumstances into your SEO plan.
Downtime and lag
Are you experiencing frequent downtime or a lag between your web domain hosting request and your server? Google’s “crawlers” and algorithms can pick up on these issues and will assume that the user’s experience will be compromised. Therefore, you’ll rank lower on SERPs (search engine result pages).
If you can’t afford a VPS server or a dedicated hosting platform, you may be tempted to spend less on shared hosting or choose one of the other hosting packages. The problem with taking the cost-effective route is that your website can lack the performance and ability to host higher traffic and bandwidth. This is often the culprit for downtime and server lag.
What are the differences between server types?
A cheap but with certain drawbacks solution is that of a shared server. You and other websites are sharing the same server and resources. If one of the co-hosted websites has higher traffic, it consumes all the resources and causes server lag. Thus, shared hosting is not sufficient for e-shops and websites with high traffic.
Virtual Private Server (VPS) lives up to its name. It is a virtual server that provides more power and more control than a shared server. Although it is similar to a shared hosting platform, it provides much higher security measures as well as various restrictions. You and other websites are sharing the same server. However, you are considered to be in separate “rooms” rather than sharing the same resources. What’s more, a VPS hosting offers you a root-level access to your server, and thus some technical knowledge is necessary.
On the positive hand, dedicated servers are unique servers that only provide resources to your website and no others. You are essentially given a blank slate to build with as you wish. Therefore, other users, like in a shared server, cannot easily find ways to break down the various security features to get to your data. You also have complete access to all the speed within the server, meaning there won’t be any lag if higher traffic numbers are visiting another website. On the negative side, you should be aware of their relatively high prices, which is why it is recommended to bigger companies that have high demands and traffic.
A Cloud server basically consists of multiple connected servers that comprise a cloud. Your website’s information is evenly distributed across the various servers, which are connected to work as one powerful server. A cloud server’s computing power is divided according to the needs of each website whilst one can add or remove recourses accordingly. However, it is not as fully configurable as a VPS or a dedicated server.
What is a CDN? How does a CDN work?
A content delivery network (CDN) is a system of distributed servers that delivers a website’s content to its users, based on their geographic locations, eliminating the distance between the user and the server. Thanks to CDN, users around the globe can browse the same high-quality content without lag time. The geographical locations of these servers are called points of presence (PoPs). When a user visits a website with CDN service enabled, the CDN provides the website’s static content to him/her from the nearest location. Therefore, its basic advantage is the high loading speed.
Υour domain host could also be contributing to the slowdown of your loading speed. When a visitor clicks on your website on social media, search engines, and so on, it sends a request to your host to allow access. If the wait time is longer than even half a second, which often happens when more than one platform or company is involved, your SEO is greatly affected. You can decrease this wait time through the use of CDN services or hosting everything on one server platform.
Has your web hosting company integrated the essential amount of security measures to your website? Hackers and cyber-criminals don’t discriminate over the websites they’re willing to target. They’re more likely to hit yours, especially if your security and barriers are easily broken. SEO is greatly affected by the amount of downtime your site has had due to security.
You can prevent the possibility of a cyber-attack through the right encryption that supports SSL, proper backup protocols on your management system, and constant update of all your systems and software so you’re always using the most advanced security available.
What is SSL, and how does it affect SEO?
Secure Sockets Layer (SSL) is an essential part of every website in 2020. If your server has not installed some form of HTTPS protocol, it not only will affect your SEO, but it leaves your website and your visitors vulnerable to threats. The secure connection that SSL develops between your visitors’ devices and the host server (often seen as a padlock symbol in the URL box) protects both your data as well as theirs and also ensures malicious attackers can’t place trackers or cookies on your visitors’ IP address.
Although there are many factors that come into play when determining your website’s eligibility to appear at the top of search results, Google has admitted that having an SSL certificate will actually give you more of an advantage over websites that don’t. Of course, by having a more secure connection, you minimize the ability for malware and other attacks to contribute to a website’s downtime, which also highly affects your SEO ranking ability.
How can web development affect SEO?
The low capacity of some web developers can be disastrous for many websites, especially now that the market of websites has reached into the billions. It’s becoming increasingly important for web developers and SEO specialists to work together to develop the strongest website possible and ensure that every facet and level is properly optimized for success. It’s no longer just about web design, keywords, content, and visuals. There is so much more that comes into play.
By incorporating many of the above factors into your SEO plan, you may instantly see an improvement in the traffic to your website and also the bounce rate and lead generation associated with a properly optimized and engaging web platform. Working with a development team that sees the importance of SEO right from the building blocks can be a huge benefit for your business. The proof speaks for itself. When you’re competing with millions of other websites, every step you take to improve your chances makes a difference
Before you choose your hosting type, SEO research is always necessary. Unfortunately, it seems that only big companies have realized SEO’s potential, investing, therefore, discreetly and quietly significant amounts of money in SEO research and in the foundations of their websites. At the same time, smaller ones are all stuffed in an invisible server having an “80” port as their best bet, trying to achieve the unachievable.
To learn more about how the foundation of SEO is found in web hosting and web development, most particularly in the good hosting and manual setup of your server, reach out for a conversation today.
Golden Boys of SEO stand out among their competitors:
– Web hosting because of our expertise in configuring and installing servers
– Web development because we can repair any possible error and utilise any idea with the use of specialised creations, such as robots and apps
Our advanced web programming skills as well as our expertise in manual server setups make the Golden Boys of SEO special worldwide in terms of SEO’s foundations.