What is SEO

what is seo

What is SEO

You might be asking yourself, “What exactly is SEO?” Or perhaps you’ve stumbled upon this article because you’ve already accomplished a lot – or at least more than you realize.

If you have come across it by accident, you still have a long way ahead of you, but having persevered so much and especially contending with the challenging maze of the internet, you definitely have potential.

In the following article you will find important answers to critical questions that will help you get one step closer to knowledge and achieving your goals.


So, what is SEO after all?

SEO (Search Engine Optimization) is the correct way to enter a page’s content onto the various search engines on the internet. Having developed great algorithms over the years that can approach the human way of thinking and evaluate a great effort or quality content with unique material, Google is not responsible for a user’s incorrect placement or classification of data. But what should one know about proper SEO? How can one get to the first page of Google results?


How can I find a SEO specialist?

Only through luck or by obtaining recommendations.


How can I tell a good SEO consultant from a bad one?

A good SEO consultant will talk to you about content, not about ads.


Can SEO save my business?

Yes, but not on its own. There are many cases of websites, businesses and e-shops whose products or services are not favored by SEO but which depend on other promotion methods.


Is SEO necessary for my business website? Why?

Yes, absolutely. If your website is not properly designed and classified, then it can never be optimized. As a result, a lot of money is thrown away in advertising, and your website remains invisible to search engines.

Can I learn SEO through seminars and workshops?

Most probably not. Only those who are former or current bloggers with more than 10 years of experience understand effective SEO. Given that Google started in America, it is obvious that American bloggers are more experienced in SEO, and true SEO experts apply it without revealing many of its secrets. As the ancient Greeks used to say, “Those who cannot do, teach!” The decision is yours to make.

How long does it really take to see SEO results?

It depends on many factors, but also on the quality of the published content. In many cases, you may even see your site ranking on the first pages of search engines within the first month. However, on other occasions and depending on the competition, it may take more than 2 years to see significant results through publishing only quality content.


Can great content appear at the top of Google search results without advertising? 

Yes, in many cases it can! But most of the time, the best articles in the world are on the 20th page or even further back. Only with certain methods is it possible to bring them to the first page. There are some very specific reasons for this, and only a successful blogger can reveal them.

Can I learn SEO through books?

Expensive books provide basic information about the parameters that Google, and other search engines, have set. But they can’t help any more than that. Whatever methods they have to offer have already been revealed and tested years ago.


What does SEO offer?

It can ensure you rank higher on search engines, resulting in increased organic search traffic, meaning more people will visit your website without you spending your money on ads on social media or other platforms. Simply put, SEO is basically a process that makes your website more “attractive” and “visible” in the eyes of search engines. Your website’s credibility increases and so does your brand’s.


Can SEO increase my sales?

Not necessarily. SEO increases a website’s traffic (under certain conditions), but in order to boost website sales, it must be properly combined with other methods such as online and offline promotion techniques. However, it certainly reduces business expenses as it is no longer necessary to use extra ads in order to increase your website’s traffic in the first place.


Is there good and bad SEO? How do I tell the difference?

Yes, there are good and bad SEO practices. Bad SEO might still bring people to your website, but if your website is not reliable or credible, users will leave it immediately (resulting in a high bounce rate). Good and proper SEO directs the reader to the right place, where they find exactly what they are looking for. Search engines then measure user satisfaction and rank the website higher.


What is On Page SEO and Off Page SEO?

  • On Page SEO is any action taken or policy adopted that involves the optimization of the internal web presence.
  • Off Page SEO is any action taken or policy adopted that involves the optimization of the external web presence.


How much does good SEO cost? 

Only a few people in the world can answer this question. It depends on the goals of each website owner.


What is the difference between SEO and paid ads?

Paid ads are useful when you want others to learn about you when they are looking for something else. However, even if you use so-called “filters” to target your audience, you risk becoming annoying and pushing your audience away. SEO helps users find you without knowing you beforehand.


To conclude…

Many people think that SEO is a technique or a method used to get a website to the first page or the first place in search engines. This is a misinterpretation that various experts, who make false and vague promises to businesses, exploit either by wasting their money on wrong advertising or by creating “magical” articles that will fool the search engines.

SEO does not promote a website. It optimizes it.

Optimization helps boost website traffic but under certain conditions.

Optimization helps promote a website in a more economical manner.

Website traffic can be increased either by promoting the website itself or by promoting the brand (brand awareness).

SEO is the constant updating and compliance of a website with Google’s algorithms and rules in order to make it easier for the search engines to fairly prioritize the content of each website.

Design x Development x Hosting x Content x Optimization x SEO Research = SEO

Content X Ads = Website promotion.

SEO X Content x Ads = Economical Website promotion.


If the above answers didn’t address your questions or provide the necessary motivation to continue pursuing your goals, you may want to learn more about the basics of SEO and read the article again in the future to understand it better.


Still got questions? Don’t hesitate to contact us! Send us an email at or and we will get back to you.

  • Ali
    February 26, 2020 at 10:25 am

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    March 21, 2020 at 11:40 pm

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    March 28, 2020 at 8:44 am

    So much insight and useful advice – it’s clear that this is a process that requires a lot of forethought and careful planning. I’ll definitely be changing my approach to SEO from now on. Thank you!

  • Kimberley Falk
    March 30, 2020 at 3:21 am

    As a writer who has been doing SEO for well over a decade, I agree it’s definitely a tough nut to crack. Don’t let that sway you from learning, however.

    Workshops and tutorials are, in my opinion, one of the best places to learn trade secrets and hands on guidance for SEO.

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    April 6, 2020 at 10:39 pm

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    April 6, 2020 at 11:44 pm

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